10 things you need to know to get started in online business

The internet is a new world. It can be hard to navigate, but it doesn’t have to be. We are here to help you get started on your way to becoming an online entrepreneur with these 10 things you need to know before getting started.

10 things you need to know to get started in online business

1. Decide what kind of business you want to start.

Decide what kind of business you want to start, and go for it. Don’t be afraid! It’s important not to put too much pressure on yourself at first. Just make sure that your decision will allow you to get started with the least amount of resistance possible (i.e., don’t choose a niche that has hundreds of thousands or millions of other people in competition). You can always change direction later if something isn’t working out as anticipated, but starting is the most difficult part about becoming an entrepreneur, so pick something simple enough where success is attainable early on.

2. Research the market and find out who your competition is.

You have to know what you’re up against. We can’t tell you how many times we’ve heard people complain that the market is too saturated, or it’s just way too competitive, and they can’t compete with X. Well, first of all, simply having a website doesn’t mean competition exists (you won’t be competing for Google rankings if nobody knows about your site). Even if there are other sites in the same field as yours, this does not automatically make them competitors! You will likely find some great opportunities by studying their strategies and seeing how you could do things differently than they do — but more on this later.

3. Find a domain name that’s available.

Your website name is the most important decision you’ll have to make when starting your business because it will be what people come in contact with for a long time. They might not see or know anything else about your site, but they’ll remember that one word — so it’s really worth investing some time and energy into thinking this over carefully before purchasing any domain names. Make sure the main keyword of your niche is included somewhere in the URL if possible!

4. Create content that will attract visitors to your site.

Create content that will attract visitors to your site. Your online business won’t succeed if you don’t have any traffic, so make sure the content on your website is there for a reason — not just because it’s what you’re comfortable with or think looks good. Make sure every page has at least one specific goal in mind (i.e., getting people to subscribe to an email list, download something, etc.).

The more interesting and useful the information on your site is, the higher chances are that visitors will share it with their friends/followers via social media networks & blogs, which can generate even more traffic!

5. Design a logo or create an icon for your company.

Design a logo or create an icon for your company. You can hire someone to design it, but you don’t have to. There are many free online tools available (website builders like Wix and Blogger come with some great ones), as well as paid options on sites like fiverr.com — where literally anything goes! The point is that whatever you choose has to be simple enough so that people will remember it later on down the line when they’re trying to find your site again through search engines etc., so practice good judgment here before committing any time/money into this step of the process just yet if at all possible.

6. Create social media accounts.

If you don’t have a social media account for your website yet, create one now! Don’t worry about whether or not it’s going to be as big as Facebook someday — start somewhere. You can either open new accounts from scratch with different email addresses (i.e., @website) or link old accounts that you’ve had on other sites like Instagram and Twitter to connect them together if possible/desired. Linking all of your profiles is definitely the best option in terms of branding because then people will see that same logo everywhere they go — but again, do what feels right there too — at least initially anyway before committing any time & energy into this step of the process.

7. Create an email list.

This is another important step that you need to do in order to get started with your online business. It will be much easier for people to sign up than having them hunt around on social media trying to figure out where they can find a “sign-up” button — so don’t make it difficult! Place the call-to-action somewhere above or below any of your content and ask readers/customers for their name and email address so you can keep in touch with them and send new blog posts, videos, newsletters, etc., directly to their inboxes. If you’re using MailChimp (which I recommend), then this process should only take about 30 seconds — enter some basic information like first name, last name, and email address.

8. Start writing.

The one thing that I always recommend when it comes to blogging is for you to start with a common theme and then figure out what makes your website stand out from everyone else. Don’t just write about random things or put up unorganized content because people won’t be able to find the needle in the haystack if they’re looking for something specific. So, choose an area of interest (i.e., fashion) and create original blog posts around this topic such as “what’s hot right now,” “how-to-style jeans like Beyonce,” etc. Then link back to other relevant articles throughout each post, too, so readers can discover more useful information on their own no matter where they get started reading. There are tons of other ways that you can stand out too in order to get more traffic and attention. For example, if people really like your content, then they might share it with their friends and family, which in turn increases the likelihood of new readers seeing your posts.

9. Create a press kit.

If you’re looking to get some blog or website publicity, then it’s important that you prepare yourself for the possibility before reaching out. A lot of bloggers and journalists are always on the lookout for new stories, so if they can find all of your information in one place with an easily accessible link to your site, too — it only makes things easier! They also might want more than just text posts like images & videos, which is why this step will help them see what else you have available beyond their initial search. It doesn’t matter whether these people are writing about something positive or negative either because they still need additional information when deciding how they’re going to represent your business (or brand). So make sure that there isn’t anything critical missing before sending off your next pitch.

10. Measure your data.

It’s important to make sure that you’re gathering all of the necessary information about how people are using your website. In other words, what areas do they like visiting? What content is getting clicked on vs. skipped over? How long are their sessions (time spent) each time they visit, for example? This type of research will tell you more about what’s working and what needs improvement in order to keep bringing new readers back again & again. There may be some things along the way where it doesn’t make sense to continue investing additional resources into it — but rather than guessing or making assumptions upfront, take a few minutes out of each day/week to check in with Google Analytics instead, which should give much more clarity.


Getting started in an online business is not going to be easy, but it will definitely pay off after a few months when you start seeing your numbers increase. As long as you have a basic grasp of how each platform works and can easily navigate through their help sections, then there’s no reason why you shouldn’t have success over time too! And remember that everything takes practice, so keep working at it until something sticks — even if the results don’t happen overnight.

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