10 Ways to Use LinkedIn for Your Company Branding
LinkedIn is a great place for brands to connect with potential customers. It’s a high-level social media platform that can be used as an advertising tool for your company, and it’s also a way for people in the same industry to network together.
In this post, we will go over 10 ways you can use LinkedIn as an effective branding tool for your company.
1. Create a company LinkedIn page.
Your company should have a LinkedIn page that you can connect to your other social media pages. This is one of the best ways to get people to follow and engage with your brand on LinkedIn. It’s also a great way for potential customers who are looking at your website or blog but aren’t quite ready to commit yet, because it makes them feel like they know more about what you do before engaging in any sort of transaction/sale.
2. Add your products to the Company page.
On your company’s LinkedIn page, you can add a product section with pictures of the products you are selling. By doing this, it makes customers feel like they already know what to expect when purchasing from your site or blog because they have seen some of the items that will be available for sale before ever visiting.
3. Share content with employees on LinkedIn for them to post.
Your employees can share your blog posts or new products and promotions with their LinkedIn network. This allows people to see the great content you’re creating for them before they even visit your site/blog, which makes them more likely to buy from you because they have already seen some of what is available in your store.
4. Find new talent on LinkedIn by searching for specific skillsets and locations .
You can use LinkedIn to target potential employees by finding people who have a certain degree, or certification that you are looking for. You also have the option of targeting specific locations that your company needs help from as well. If you’re hiring new talent, this is a great way to find qualified applicants without having to go through an extensive screening process.
5. Use an employee’s profile as a testimonial, or create one of your own.
You can create your own testimonial or you can use one that is already written on an employee’s LinkedIn profile. This allows customers to see what other people are saying about working at your company, which makes them feel more comfortable about purchasing from you because they have heard directly from someone who has done so in the past without being able to talk with anyone personally.
6. Join industry groups on LinkedIn to network with other professionals in your field.
LinkedIn is a great place to network with other professionals in your field. You can join industry groups where people are talking about the same things you’re interested in, and this allows you to share content related to your company without having to spam everyone on your personal profile all of the time.
7. Post company updates to get more followers and engagement on LinkedIn.
You can post company updates that will help you grow your following, and also engage with other users who are interested in what you have going on for the day. This allows customers to see new products or promotions without having to go directly to your site/blog all of the time, which makes them feel like they know more about what’s available from your store before ever visiting it!
8. Create a LinkedIn group of your own to get more followers and engagement on the platform.
You can create a new LinkedIn group that is targeted towards people who are interested in what you have going on for the day, or even upcoming products/promotions. This allows customers to see new content from your company before ever visiting it! It also helps them feel like they know more about what’s available from your store without having to go directly to it all of the time, which makes them want to buy from you because they have heard great things about some of your latest promotions already!
9. Use LinkedIn ads to drive more traffic back to your site/blog.
Using LinkedIn ads is a great way for you to get more followers, or customers because it will lead them directly back to your blog! These are people who have already seen some of what’s available from your company, which makes them less likely to turn around and not purchase anything when they arrive on your site/blog without having had any prior knowledge about the content that was being presented through social media channels.
10. Add a LinkedIn share button to your blog for easy sharing on the platform.
You can add a LinkedIn share button to your blog so that people who are interested in what you have going on for the day, or upcoming products/promotions can easily engage with it and spread it through their networks without having to do anything further than simply clicking this one simple link! This allows customers to feel like they know more about what’s available from your store before ever visiting it all of the time, which makes them want to buy from you because they have heard great things about some of your latest promotions already!
Conclusion: LinkedIn is a great place to share your company content because it allows people who have already seen some of the latest updates from you, which makes them less likely turnaround and not purchase anything when they arrive on your site/blog without having had any prior knowledge about the content that was being presented through social media channels.
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