9 Ways to Make Your Health Blog More Popular on Google
Google is the most popular search engine in the world. And, if you want your health blog to be more popular on Google, it can’t hurt to make sure that you are doing everything possible to rank well for relevant keywords.
In this post, we will discuss 9 ways that you can do that!
1. Optimize Your Health Blog’s Title Tags and Meta Description.
Your blog’s title tags and meta descriptions are the first things that people see when searching for topics related to your health blog. You want these elements to be as relevant as possible, so make sure you use keywords throughout your site. In addition, you should try making them enticing enough to encourage readers to click through from search results.
Your title tags and meta descriptions should be a maximum of 70 characters in length, otherwise, Google will shorten them for you. If your titles are too long to fit into the space allotted, then make sure that they still contain all necessary keywords while remaining concise and enticing enough to encourage readers to click through from search results.
2. Optimize Your Health Blog’s Headings.
The HTML heading tags (i.e., H-tags) is intended to provide an outline for your web page content and make it easier to read online. The three most important headings, which you should try optimizing on every post that you publish, are:
These elements let search engines know what the main topics of each blog post are so they can rank them more accurately based upon relevance to specific keywords or phrases. As a result, if you don’t want Google ranking your health blog below other more popular sites in its SERP rankings list then you must optimize all heading tags associated with your site’s posts!
3. Optimize Your Health Blog’s URLs.
The URLs for your health blog should be as relevant, concise, and to the point as possible so that they reflect what each post or page is about without giving too much information away upfront. Google looks at several factors when determining how best to rank web pages in its SERP rankings list including:
These elements are important because if Google sees them on a specific webpage it knows exactly which keywords you want to be associated with that particular article/post! As such, it will then do everything in its power to ensure that the site containing this content ranks higher than others within its SERP listings.
4. Optimize Your Health Blog’s Content.
For your health blog to rank well within Google, you must optimize all of its content for certain keywords and phrases. This means using them in the title tags, meta descriptions, H-tags headings, or URLs whenever possible throughout each post so that search engine spiders can easily find them when indexing your site with relevant information about your brand/products/services!
5. Optimize Your Health Blog’s Images.
You should consider optimizing for Google are the images that you have on your health blog posts because they can help with not only SEO but overall site traffic as well! This is because search engine spiders crawl each image file looking for keywords which will then be used by their system to rank them more accurately within its SERP rankings list. As such, it is important to optimize two things whenever possible:
These elements make sure that any images associated with your post/page content are indexed and ranked correctly so users feel like they came upon your webpage naturally instead of getting there through some other means (e.g., referral). By doing this, you can encourage readers to click through to your site and begin engaging with you/your business on a more personal level.
6. Optimize Your Health Blog’s Internal Linking.
Internal linking is one of the most important factors Google takes into consideration when indexing any web page on its SERP rankings list because it helps search engine spiders crawl each web page more accurately! That said, make sure that every time you link to another article/post within your health blog (via H-tags) you use the keywords that you want associating with it! As such, these links tell Google which words/phrases to use in its rankings calculations for each page and where they should be placed.
7. Optimize Your Health Blog’s Outbound Linking.
The last, but certainly not least important ranking factor to consider for your health blog is outbound linking. If you are looking to boost the authority of each post/page on your site it isn’t enough that search engine spiders only crawl them — they must be linked to other webpages containing the keywords/phrases you want to be associated with your site’s content! This way, Google can see that what you are referring to is important and should be used in its rankings calculations for each web page indexed.
8. Optimize Your Health Blog’s Social Media.
While not as important as the other ranking factors listed above, social media optimization is still a vital part of any site that wants to rank well within Google because it helps you build relationships with your user base and gain exposure for your product/service offerings! As such, each time you share or recommend content on any of your social media sites (e.g., Facebook, Twitter) you should be sure to use the keywords and phrases that you want to be associated with it!
9. Optimize Your Health Blog’s Comments.
By optimizing your health blog’s comments, you can help encourage a more engaging environment for users and search engine spiders alike! This is why it can be helpful to only accept comments from those that have been active on the site before or are already subscribed/following your brand/products/services in some way. This helps you build a rapport with your users and encourages them to keep coming back by rewarding each of their relevant comments!
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