Traffic is one of those things that seems impossible to generate unless you spend thousands of dollars every month for ads.
Well, don't worry — you don’t have to pay anything for traffic anymore. And we’ll tell you exactly how to generate free traffic online without spending any money.
So, let’s talk about 8 ways to generate free traffic using SEO, blogging, influencer marketing, etc.
1. Create Content That People Want To Read and Share
If you write content that no one wants to read, you won’t get the traffic you desire.
Try to find topics that relate to current events or issues that people care about. If you can address an issue that affects the world or creates controversy, the chances of generating free traffic will go up significantly. For example, writing articles about the economy, politics, health, education, or religion can generate a ton of traffic.
What happens next depends on how much trust Google places in you. If you’re serious about earning free traffic, you’ll need to invest time and effort into building authority.
In other words, if you’re going to publish a blog post, you’ll have to write quality content that is valuable to readers.
There are hundreds of blogs that provide tips on how to write effective content every single day. Find out which ones resonate with your audience and subscribe to them. Then, share valuable information in exchange for links back to your website.
As you grow in popularity, search engines will rank your site higher. This means more organic traffic and better rankings!
Remember, though — you shouldn’t spam, link spamming or keyword stuffing. Doing these things will lead to penalties and lost traffic, which means fewer leads and sales.
2. Build Backlinks Using Social Media Sites
Backlinks are often overlooked as a source of free traffic. However, backlinks remain critical for ranking websites and growing your domain authority.
Social media sites such as Facebook, Twitter, LinkedIn and Instagram offer powerful linking opportunities. Once you build a following of passionate fans, ask them for backlinks in exchange for sharing valuable content.
For example, say you’re launching a video series explaining a topic related to travel. Ask your followers for backlinks to their hotel reviews, restaurant recommendations, or even event listings. You can then give away a freebie to thank them.
Just remember, don’t ask for backlinks as a primary form of traffic generation. Instead, aim to place relevant hyperlinks within your content to encourage users to click through and visit your website.
3. Optimize Blog Posts for SEO
We mentioned above that optimizing content is crucial for driving traffic. Well, optimization doesn’t stop after publication.
Think about it. What does the average person see first when visiting your page?
Most visitors will immediately scan web pages to determine whether they should continue reading. Therefore, optimize your posts for SEO purposes. Here’s what you need to do:
Make sure your title tags contain keywords that match your target audience. The same goes for headings, subheadings, images, videos, and copy.
Keep your meta description short and punchy, describing your post concisely. Make sure the targeted keywords appear frequently in the meta description.
Write informative captions with keywords sprinkled throughout and strategically placed images.
Use social media platforms to promote your blog posts. Connecting with influential bloggers can turn strangers into friends.
4. Run Ad Campaigns on Online Marketing Services
If you’re running low on funds or are new to internet marketing services, you may think ad campaigns are too expensive. But they aren’t!
Many companies offer budget friendly advertising packages designed specifically for small businesses. These include banner advertisements, video commercials, sponsored tweets, paid social media posting, image ads, email blasts, retargeting/remarketing, and mobile apps.
You’ll need to decide which services you need and which kind of campaign you want to run. Consider factors such as budget size, frequency, length, and type.
Once you’ve chosen a service, simply enter your desired keywords and location. Next, create an account and follow directions to submit a project. Most providers require a deposit upfront, followed by monthly payments until completion.
5. Buy Organic Listings On Local Search Engines
Organic listings are usually associated with local businesses, so this tactic is great for boosting free traffic.
Here’s how it works:
First, find local business directories that allow searches based on location.
Next, add your company name, phone number, and physical address to each listing.
Finally, schedule an appointment with each directory manager to confirm the data has been added correctly.
6. Write A Guest Post On An Influential Site
A guest post is similar to creating original content. In fact, some sources consider guest posts (or “sponsored content”) a form of content creation.
Guest posts are typically published on authoritative websites. They’re generally highly ranked, trusted domains where potential customers would naturally end up.
When you publish a guest post, you gain exposure while providing value to the owner of the website. Plus, you earn an opportunity to connect with influencers who may help boost your brand awareness.
7. Get Featured On Local News Outlets
Let’s face it — many businesses rely heavily on local news outlets to spread the word about product launches, special promotions, deals, etc.
Whether you own a brick-and-mortar store, operate an ecommerce site, or sell products wholesale, most businesses benefit greatly from being featured in local newspapers and magazines.
8. Join Local Events
Local events are another way to increase traffic. Why? Because attendees tend to come back again and again.
Don’t underestimate the power of returning guests. By asking attendees to sign up to receive updates via e-mail, you can stay connected with loyal clients.
Not only that, but you can meet fellow entrepreneurs, collaborate on ideas, and network with industry leaders.
By participating in local events, you become part of the community and establish relationships with like-minded individuals.
- Traffic sources are websites where people can find information about your business. They include search engines like Google, directories such as Yelp, review sites like TripAdvisor, and social networks like Facebook and Twitter.
- Source of Traffic is the place where people go when they want to find something specific. For example, if someone wants to buy an iPhone, they will search for "iPhone" on Google. This is called Search Engine Optimization (SEO).
- Direct traffic refers to visitors who come directly to your website from another site. This includes search engine results pages (SERPs), direct links from other websites, and referrals from other sites.
- Google Analytics is a free tool from Google that allows you to track how visitors interact with your website. The information collected includes where they came from, which pages they visited when they arrived, and how long they stayed on each page. This data helps you understand how users navigate through your site and what they do once they arrive.
-Conversion rate is the percentage of visitors who become customers after visiting your website. The higher the conversion rate, the better. A high conversion rate means that your site has a lot of potential customers.
- Organic Search Traffic is when someone types keywords into Google and clicks on one of the results. This is also known as natural search traffic. The goal of SEO is to increase the number of visitors who click through from organic search results to your website.
- Real traffic is when someone visits your website from another site. This means they clicked on a link from another website and visited your website. If you want to know how much traffic you have, then you need to use Google Analytics.
- Sources of traffic include search engines, social networks, direct traffic, and referral traffic. Search engine optimization (SEO), which includes keyword research, link building, and site design, is one way to increase organic traffic from search engines. Social networking sites such as Facebook and Twitter also provide free ways to drive traffic to your website. Direct traffic comes from visitors who click through links from other websites. Referral traffic comes from other websites linking to yours.
- High-quality content is something that has been written for the purpose of informing others about a topic. The information should be accurate, interesting, and useful. If you want to write high quality content, then you need to do some research first. This means finding out who your target market is, and what they would like to read. Then, you need to find out how much competition there is in your niche. Finally, you need to know whether your readers will appreciate your writing style.