Social media marketing has become one of the most popular methods used to promote websites online. This method allows users to share content across social channels to generate traffic to your website.
In addition to generating organic traffic, social media provides an opportunity for paid advertising. Paid ads cost money but can give you a significant advantage over those who don't invest in social media. Here are 9 ways to generate free traffic using social media.
1. Create Content That People Want To Share
With social media, sharing content is essential. If no one shares the content that you write, then nobody will ever find it.
Create content that people want to share on their social channel. Make sure your posts stand out among thousands of others.
As an example, I once posted a video called “How to Grow Carrots in Small Spaces." The video had over 800 views within 24 hours and generated more than 3,000 likes on Facebook alone. As a result, I was contacted by several companies interested in doing sponsored videos.
2. Promote Content Using Hashtags
Hashtags are commonly used on Twitter and Instagram. By adding keywords to your posts, you can ensure that your content appears whenever somebody searches related terms on these platforms. For instance, when I posted the above carrot growing tutorial, I added the hashtag #gardeningtips.
This ensured that my post would appear whenever anyone searched for "how to grow carrots".
Using hashtags can help increase the number of impressions and clicks on your page.
3. Follow Influencers Who Will Help You Get More Views
Follow influencers who are relevant to your niche. By following them, you’ll receive news updates from them almost instantly. And if they mention anything interesting, such as a link to your blog, you can repost it yourself to reach a wider audience.
By following influencers, you’ll learn more about the topics they talk about and may even receive tips on how to rank higher on search engines.
For example, I often follow @bethjonesmedia on Instagram. She talks about blogging, travel, health, and fitness.
She frequently mentions brands in her posts and shares links to blogs that she thinks are useful.
I also follow @instagrammamma on Twitter. Her tweets cover parenting issues, beauty routines, and food trends.
4. Comment On Popular Blog Posts
Commenting on other bloggers' posts is another great way to drive traffic to your site. If a blogger comments on your content, it means that he/she liked it.
When commenting on other blogs, provide value to the readers and don't spam.
For example, when commenting on a recipe, provide instructions on how to improve the dish, or add tips for cooking it.
To comment on a blog article, simply leave a reply under the original post.
5. Participate In Online Forums
Online forums are groups of people discussing various subjects online. They usually consist of hundreds to tens of thousands of members, and each member participates in discussions based on his/her interests.
If you're passionate about a topic, join an online forum dedicated to that subject. Ask questions and provide answers to existing questions.
If you answer questions well and provide helpful information, other members will come back to read what you wrote.
They'll think highly of you for providing quality contributions to the community.
Additionally, you can earn points by participating in online forums. These points can turn into badges and eventually rewards, such as cash prizes.
These online communities aren't limited to specific niches. Many are open to everyone.
For instance, there are thousands of online forums available for aspiring writers, entrepreneurs, business owners, musicians, etc.
So participate in any online forum that's appropriate to you.
6. Answer Questions From Other Members
Another effective way to get free traffic is to answer questions from other members.
Most forums allow members to ask questions. When you see a question that intrigues you, feel free to answer it.
Some sites have an automated system that sends you email notifications whenever a question is submitted.
If none of this works, create a simple form where users can submit requests via Google Forms or something similar.
Ask permission first so that you can use their contact info later.
Once you've replied to a request, thank the user. He/she will appreciate your consideration and will be more likely to visit your profile.
7. Give Reviews
There are many different websites that require consumers to review products. Some of the most common ones include Amazon, Yelp, TripAdvisor, and Apple reviews.
You can easily sign up for these services and start writing reviews.
A good review doesn't need to be lengthy; short reviews do better.
Provide honest feedback and let people know why you chose to purchase a product.
It helps build trust between your readers and you.
People love reading positive reviews. So, if you have experience with a certain brand or service, write a review to encourage others to try it too.
8. Post Videos About Something Related To Your Niche
Videos are a powerful tool. Most people watch videos before clicking on links and visiting pages.
Therefore, posting informative videos will greatly increase the chances of getting visitors to click on your links.
The key is to have a clear goal behind every video. You should describe the purpose of the video and its target audience.
Do some research beforehand and pick a topic that relates to your niche.
An example of a successful YouTube video is "10 Clever Ways to Use Coconut Oil" by Jules Lund.
Jules explains how coconut oil can benefit our bodies in numerous ways.
He begins by explaining the benefits of coconut oil in the kitchen and then goes on to discuss its uses in our personal lives.
His message makes sense and covers a wide range of topics.
9. Offer Discounts
Offering discounts is another great way to attract customers. It shows your commitment to customer satisfaction.
After all, if someone purchases a product at full price, he probably won't return it. But if he receives a discount, he might buy again.
For example, you could offer 20% off items during a sale event. You can design a promotion campaign that runs automatically so that you always have discounted products ready to go.
Make sure that you choose a time frame when people are looking for deals.
This will ensure that they find what they're looking for.
- Traffic Sources are websites where people can go to find information about a particular topic. For example, if someone wants to learn more about how to make money online, they could search for "how to make money online" on Google.com. This would be an example of a traffic source.
- the source of traffic - any website that has lots of visitors. The more popular the site is, the more visitors it gets.
- backlinks - are links pointing to other websites. When a visitor clicks on one of those links, he's taken to another page on your website. That means there's a chance he'll come back to your site.
- direct traffic - refers to visits that don't pass through any link. They happen naturally because people type in your domain name into their browser.
- organic traffic - comes from natural searches on search engines like Google, Bing, etc.
- social media marketing - involves using social networks to promote your business.
- SEO (search engine optimization) - is a process used to improve your ranking on search results.
- SEM (search engine marketing) - is a form of advertising on search engines.
- SMM (social media marketing) - is a method of promoting your company via social networks.
- PPC (pay per click) - is a method advertisers use to pay only when someone clicks on their ad.
- CPA (cost per action) - is a metric used to measure the performance of paid ads.
- CPC (cost per click) - is the amount charged per click.
- ROI (return on investment) - is the amount spent divided by the amount earned.
- CTR (click through rate) - is the percentage of users who clicked on an ad or sponsored post.
- BSR (bounce rate) - is the number of times a user leaves after visiting your site.
- ABP (average bounce point) - is the average number of pages viewed before leaving a site.
- UTM (user tracking code) - is a special string of characters added to every email sent out by an advertiser.
- RTB (real time bidding) - is a system used to sell ads based on real-time bids.
- DSP (demand side platform) - is a third party service that helps advertisers target specific audiences.
- SMP (supply side platforms) - are companies that help businesses manage and optimize their digital marketing campaigns.
- CRO (conversion rate optimisation) - is a strategy that focuses on improving conversion rates.
- A/B testing - is a technique used to compare two versions of a webpage to see which performs better.
- UX (user experience) - is the overall impression a person has while interacting with a product or service.
- UI (user interface) - is the way a person interacts with a product or service, such as its look and feel.
- Quality content - is useful and helpful information that will keep readers interested in what you have to say.
- Guest post - is a guest article posted on another blog. It's usually free to write and publish, but the author may ask for a reciprocal link at the end of the piece.
- Instant Traffic - is a term used to describe a website that receives thousands of visitors within minutes of being published.
- Viral traffic - is traffic that spreads quickly across social media sites.
- Referral traffic - is traffic generated by other websites linking to yours.
- Organic search traffic - is the traffic that arrives without referral sources.
- Google Analytics - is a tool that allows you to track how many people visit your website and where they come from.
- Facebook Ads Manager - is a tool that lets you set up and run Facebook advertisements.
- Adwords - is a tool that enables you to create and place text ads on Google.
- high-quality content - is written for humans, not search engines.