Have you ever wondered how to rank higher in search engine results? If so, then read on. This blog gives 11 tips on how to dominate search engine rankings within the next 20 years.
1. Create an Online Presence
It may seem obvious, but you must establish an online presence before trying to rank higher in any search engine.
Do you think that people would care about what you had to say if you didn't have an online presence? Would you really expect others to find your website if no one knew about it?
2. Be Unique
People won't go anywhere else if they find what they were seeking elsewhere. Instead, they'll come back to your site.
So focus on being unique. Think about how people look for things online. Do they simply click on whatever pops up first? No. They scroll down the list until they find something interesting.
Think about how people search for information on the Internet. They don't simply click on the first link that pops up. They probably look at several pages before reaching the page that contains what they wanted.
If you provide useful content, then your readers will visit your site again and again. And chances are, they'll tell their friends about your website too.
3. Use Keywords
Keywords are the words that people enter into search boxes when they're searching for something on the web.
For example, if you want to rank better for the keyword “apple pie recipe,” then you should include that phrase in your title, description, and meta tags.
When people search for that specific term, your website appears near the top of the search results.
4. Make Your Website Mobile Friendly
In recent years, mobile devices such as cell phones have become increasingly popular. As a result, websites designed for desktop computers aren't necessarily optimized for mobile users.
To ensure that your website displays properly on mobile devices, you should test your site using a tool called WURFL.
WURFL lets you see exactly how your website performs on various types of mobile devices.
There's no point in spending hours designing a great website if nobody sees it.
So make sure that your website works well on mobile devices.
5. Optimize Images
Images play a key role in helping visitors decide whether to visit your website or not.
That's why it's very important to optimize images on your site.
First, you should remove unnecessary text from your image files. People usually skip past those images without reading anything anyway. So why waste valuable screen space?
Second, you should resize your images so that they display perfectly on any device. There are plenty of free tools available to help you do this.
Third, you should add alt text to each image. Alt text describes the image. For example, if I upload an image of a sandwich and write “sandwich” as my alt text, that tells search engines that the image represents food.
Finally, you should optimize the size of your images. Large images consume a lot of bandwidth. That means that you pay more money every month to host your website.
Smaller images mean that the file sizes are smaller. They also appear faster on your website.
6. Provide Content
Content is king. Without quality content, there is no way that anyone will visit your site.
Good content helps attract attention and encourages people to share your site.
But remember, just writing a bunch of SEO-optimized keywords isn't going to cut it.
Instead, try writing posts based upon real topics. Include links to relevant resources and ask questions.
Then, answer those questions yourself. Share your expertise. Don't copy other people's articles verbatim.
Quality content is essential to building trust among your audience.
As a result, you'll receive more traffic and eventually earn more money.
7. Get Links
Links are powerful. They give credibility to your website.
They indicate to search engines that other sites consider your website to be trustworthy.
Getting lots of incoming links is a good thing, right? Yes. But you need to get them from reputable sources.
Some examples of legitimate ways to get links include guest posting, social media sharing, and press releases.
However, most spammy techniques involve buying hundreds of thousands of fake accounts. These tactics are illegal and will damage your reputation.
8. Publish Original Content
SEO is mainly about creating original content that benefits your target market.
If you publish original content regularly, then your audience will follow along.
This type of content gets shared widely and drives additional traffic to your website.
Original content includes blogs, infographics, eBooks, videos, podcasts, etc.
9. Build Backlinks
Backlinking takes place when another website links to yours.
These links improve your ranking in search results. In fact, backlinks are considered to be some of the most important factors used by search engines when determining where to rank your website.
The challenge is getting these links for free. Most people use paid methods to build backlinks instead.
Fortunately, there are many ways to get free links. One way is to create a profile on LinkedIn.
Once your profile has been approved, you can request to connect with other members of the network.
LinkedIn is especially useful for business owners looking to promote their company.
Other options include asking bloggers to review products on Amazon, Yelp, or similar sites.
Also, ask local businesses to post reviews about your product or service. The more positive reviews you have, the more credible your brand becomes.
10. Increase Traffic Through Social Media Sharing
Social media platforms like Facebook and Twitter allow you to easily share links to your website.
By doing so, you increase the number of visits to your site.
Many companies now use social media to promote their brands. However, they often overlook the importance of publishing high-quality content that engages audiences.
That's why you should take advantage of social media to drive traffic to your site.
Publishing regular updates will encourage followers to view your posts. And when they do, they'll be able to share their thoughts and opinions with their friends.
11. Use SEO Tools
There are many tools available online that help you optimize your site for search engine rankings.
For example, Yoast is an excellent tool that helps you write better titles, descriptions, and meta tags.
It also provides suggestions for keywords and phrases that can help you reach new customers.
Another great tool is SEMrush. This tool allows you to see how well different keywords perform.
You can even compare competing websites to find out which one ranks higher.
Finally, Moz is a popular SEO tool that offers insights into what makes your website unique.
In addition, it shows you how to make changes that will improve your rankings.
As you can see, there are many ways you can dominate search engine results.
Most of them require time and effort. But if you're willing to put in the work, you'll eventually reap the rewards.