SEO is one of the biggest factors in determining where your site ranks in search results. This article explains the different types of backlinks that matter, plus 3 ways to increase your backlink count.

Backlinks are links pointing back to your site from another website. And they’re one of the most important ranking factors Google uses to assess search engine results pages, or SERPs.

So, knowing exactly which types of backlinks matter the most to SEO is essential. Here’s an overview of four types of backlinks that matter to SEO. We’ll go deeper later on this page.

1. Internal Backlink

An internal link within a site points visitors directly to a specific section in that site. For example, the homepage of a real estate agency might include an internal link to its “About Us” page. This helps connect users to information they want.

Internal links are valuable for SEO because they point to content that’s relevant to the topic. They also provide a user with additional context to understand the topic. So, adding internal links to your webpages improves your overall SEO performance.

In addition, internal linking improves usability. With internal linking, users don’t have to dig through multiple sections of your site to find the information they’re seeking. Instead, they can easily navigate directly to the content they’re interested in.

2. External Backlink

External backlinks, often called referrer links, point back to your site from external websites. A popular tool used for monitoring the effectiveness of SEO efforts is SEMrush. Using SEMrush, you can see how many backlinks each domain has collected over time.

For example, here’s a snapshot showing how much traffic the home page of an e-commerce store received in 2017.

As you can see, the home page was receiving an average of 1,900 unique visits per month last year. However, when I run the same analysis for 2018, I notice that the number of monthly unique visitors dropped significantly.

This drop isn’t surprising given that the majority of those 18,000 visits came from referring sites. Many major brands were sending thousands of backlinks to the homepage of that e-commerce store. As a result, fewer people visited the store’s homepage, decreasing its organic visibility.

However, once the owner adjusted his marketing strategies to focus on generating quality backlinks instead of buying cheap backlinks, he regained traction with his online presence.

Today, more than 7 million backlinks are available to purchase. Why would anyone pay 50 bucks plus shipping to acquire a single backlink? There are three good reasons.

First, purchasing a set of branded backlinks can actually boost your rankings. Second, paid backlinks are more likely to convert into sales. Third, they’re far easier to buy than building out your own backlinking strategy.

3. Social Media Backlink

Social media backlinks are links pointing back from social networks and profiles to your site. These backlinks improve your overall SEO performance because they point to content related to the theme of the profile. Plus, social networking platforms aren’t controlled by any algorithm, meaning no one can manipulate them to artificially inflate your rankings.

That said, social network backlinks do pose certain risks. If you’re using social media to generate leads for your business, these risks can slow down your digital marketing campaigns. But if you’d rather invest in branding and brand awareness, then social media backlinks offer one of the greatest ROI opportunities for your business.

These links can help you establish trust and authority among prospective customers and prospects. Additionally, they can help you grow your audience and engagement rates, increasing your potential conversions.

4. Directory Listing Backlink

A directory listing link shows up next to every webpage listed in a local directory. The benefit of this backlink type is that it connects searchers with businesses near their location. Some directories list backlinks automatically based on geographic proximity.

Directory listings can also add credibility to your business. In fact, Google considers them to be one of the strongest signals it offers about a business’ reliability.

For example, let’s say you’re running a restaurant in New York City. You want to rank highly for “New York restaurants.” A directory listing could help you achieve that goal.

The problem is that most local directories require businesses to pay to have their listings included. This means that unless you have deep pockets, you won’t be able to get listed in many directories.

If you don’t have the budget to pay for directory listings, there are still ways to build backlinks to your website without spending money. For instance, you can create blog posts or articles about topics relevant to your industry. Then, submit these articles to article directories.

This will allow you to earn free backlinks while helping other businesses gain exposure as well.

5. Forum Post Backlink

Forum post backlinks show up when someone creates an account at a forum. When people register, they often include a link back to their website.

This link helps search engines understand what kind of information users find valuable. It also gives visitors a chance to learn more about your company before making a decision to buy.

Forums can be great sources of traffic, but they can also be time-consuming to manage. However, if you have the time and resources, forums can provide some of the best backlinks available.

You just need to make sure you use them correctly. Here are three tips to ensure you maximize the value of forum backlinks:

1. Create Quality Content

When creating content, focus on providing useful information that your target audience would find helpful.

2. Use Keywords

Make sure you use keywords throughout your content. Doing so will increase your chances of getting ranked higher by search engines.

3. Be Active

Participate in discussions and answer questions. This will help you develop relationships with other members.

When done right, forum backlinks can help boost your SEO efforts.

 

3 Ways to Get More Links :

1. Submit Your Site to Local Directories

Local directories are websites that list businesses within a specific area. They’re usually run by individuals who live in that area.

Most local directories offer free submission services. All you have to do is fill out a form describing your business and its products/services.

Once you complete the form, you’ll receive a confirmation email letting you know whether your site was accepted into the directory. If not, you’ll get instructions on how to fix any issues.

Once you’ve submitted your site, you’ll start receiving regular updates from the directory. These updates may include new links pointing to your site.

There are hundreds of local directories online. Most of them are free to join.

2. Write Guest Posts

Guest posting is another way to generate quality backlinks to your site. In guest posting, you write an article for another website. The owner of the website then includes a link back to your site.

To get started, contact the owners of blogs that cover similar topics as yours. Explain why you think your article would be beneficial to them.

If they agree, ask if you can publish it on their site. Once published, send them a short note thanking them for allowing you to share your expertise.

Then, follow up with a few emails asking if they want to feature your article on their site. If they say yes, you’ll need to wait until they approve your article.

After approval, you’ll be able to add a link back to your website.

3. Start Blogging

Blogging is one of the easiest ways to build backlinks to your site without having to spend much time or money.

The key is to create high-quality articles that readers will enjoy reading. You can even hire writers to create these articles for you.

Once you‘ve written several articles, submit them to different blog networks. Some of these networks allow you to post your own articles. Others require you to pay to post your articles.

Either way, once you’ve posted your articles, you’ll begin receiving comments and feedback from people who read your posts.

This feedback can lead to more opportunities to promote your site. For example, you might receive requests to review products or give interviews.

These types of opportunities can help you gain exposure and improve your rankings.

 

 

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