Ten Ways to Increase Your Real Instagram Followers by 2021

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, selling, networking and audience building tool for individuals and brands. With over 200 million users sharing 60 million photos per month and 1.6 billion likes daily, it’s one of the most widely used social networking sites.

Ten Ways to Increase Your Real Instagram Followers by 2021

It’s amazing! While engagement rates for brands on social networks average less than 0.2%, Instagram is a game-changer. In a Forrester 2015 study, the average Instagram engagement rate was 58 times greater than that on Facebook.

These numbers are hard to argue with. This is just an average number. You don’t want your online marketing to be just average, as I strongly advocate. It is not a goal or a dream.

While 58 times more engagement than Facebook sounds amazing, you can do so many more things on Instagram. You don’t have to be a huge brand, or just curious about how to make Instagram famous. I want you not to settle for being average. I want you to reach for the stars and become an Instagram unicorn. A digital unicorn is a rare, magical creature that surpasses all other creatures by orders of magnitude.

These eleven incredible ideas will help you achieve your goals. Instagram hacks Incorporate social media into your strategy. These attention-getting ideas will help you get noticed. Captions for Instagram Find out how to use Instagram hashtags, profile and other features to increase your followers, visibility, engagement and visibility.

1. Create a brand hashtag

You can create a collection of your most valuable content by creating a dedicated, customized, or branded hashtag. If a potential follower discovers you via another highly targeted hashtag, they will be more inclined to follow you after viewing your top posts.

You may also consider creating a branded tag for each of your Instagram marketing campaigns. In some cases, this is a better option because it often sounds less promotional than using something more specific to your business such as your company name. Campaign hashtags are used frequently by followers to attract the attention of their friends. They may also start following you if they share the same interests.

2. Cross-promote your designated hashtag.

It’s great that you have created a #joesgarage tag for your company. But who knows if they will use it to share information about you? It should be in your profile. But, you can take it offline and print it on receipts, signage at your store, and at events.

Direct people to use your hashtag if you are on TV or radio. Incorporate online and offline campaigns by making sure it is listed on all your social media profiles and on your website. Do not rely on people finding it.

3. Use industry-specific hashtags

Followers should be interested in what you have to offer. You will not gain many followers if you use terms that aren’t relevant to your industry. That being the case, you must use hashtags in your posts that your target audience would be browsing specifically.

You can be more specific and attract more people. This will increase your chances of them becoming followers. You can also reduce the competition for the followers of the people you are targeting by using more specific tags. Your accounts will become easier to find, and therefore, easier to follow.

4. Do not be boring

You need to think beyond the obvious, one-word hashtags when it comes to Instagram caption ideas. You can use them, of course, but you should also use hashtags to share a part of your story. You can be funny, ironic or outrageous, but don’t be boring. Collaborative workspace company WeWork is great at this, and they include a fun mix of Instagram content, too.

5. Use hashtags that are event-related

Events related hashtags are events that take place within your industry, such as seminars, workshops, conventions, and annual conventions.

These could be events that are well-known in your area, country or world and that are being remembered by the masses at the time. These posts are best for casual, light-hearted posts. Did you take a photo of your team at lunch watching the World Cup? You can share it…and remember to include #worldcup While this might not gain you a lot of followers since it’s such a general and popular term, it can boost awareness of your business, which will support your efforts to gain followers.

6. Participate in hugely popular discussions

For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.

These hashtags can be compared to long-tail keywords because they are more specific and show more intent. However, the universally popular hashtags are great for getting your company in front of more people. These are:

#instagood #smile
#wbw and #waybackwednesday
#photooftheday, #picoftheday, or #bestoftheday
#summer (or any other season)
You can also use #fun to get in front of more people.

Be aware that hashtags are not meant to be the mainstay of your strategy. They attract a more general audience, but they do have their rightful place in your social media marketing success, as they can increase your exposure and generate engagement, possibly endearing new followers to you. When it comes to specific vs general hashtags, you need both to achieve growth on a network as big and noisy as Instagram.

7. Your bio URL is your best asset.

This is the most important space on your Instagram profile. Do you really want your bio link to your website homepage? You’re not kidding. You should change it at least twice a week and include a clickable link in the bio to drive traffic towards your most recent or most popular content.

8. Use descriptive captions.

Although a picture is worth a thousand word, you cannot skip the words. National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram, with over 50 million followers.

This hack, like the others I’ve shared here, is something that you will want to work into your strategy over time. Don’t be afraid to try it out if it’s uncomfortable at first. Your writing will improve as you find your brand’s Instagram voice.

9. Influencer marketing is a must-have.

Visit the profiles of each person you’ve identified as an influencer in your space (AKA a person who influences the people you want to get in front of) and “Turn On Post Notifications” to be notified every time they share new content. Then you can interact with them and be a favorite person or brand.

10. You can remove any unwanted tags photos from your profile.

You can only feature user-generated content that is relevant to you and your brand on your Instagram account. You can’t delete tagged photos from the website. To do this, select “Edit Tags”, remove those you don’t want, and then choose “Hide from Profile”. (You may need to confirm). This does the trick.

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