The 13 Biggest ECommerce Mistakes You Can Make
When it comes to eCommerce, there are a lot of things that can go wrong. From choosing the wrong products for your business to not having enough customer service staff, there are many mistakes that you can make to hurt your company’s potential revenue.
In this blog post, we will discuss 13 of the biggest mistakes you can make when running an online store and how they affect your bottom line.
Not Choosing the Right Products:
The first mistake that many business owners make is not choosing the right products to sell. This can be due to a variety of reasons, such as not doing enough research or picking a product simply because it is trendy. When selecting products, it is important to consider your target audience and what they are interested in buying. You also need to take into account your strengths and weaknesses as a business owner and choose products that you are comfortable selling.
Not Having Enough Staff:
Another common mistake made by eCommerce businesses is not having enough staff on hand to handle customer service inquiries and orders. If customers have questions or problems with their order, they need to be able to get help quickly so that they can continue shopping. This requires having customer service staff available to answer calls and chat messages during key times of the day, such as at lunchtime, after work hours, or on weekends.
Not Offering Free Shipping:
Many eCommerce shoppers expect free shipping when they purchase products online. If you do not offer it as an option, these customers may take their business elsewhere to get what they want. 75% of Americans said that if a retailer offers free shipping with no minimum requirement then this is enough for them to purchase from that store (Comscore). You can increase your revenue by offering free shipping as many stores have done so already which greatly increases the chances people will buy more than one item because it’s easier.
Not Having a Mobile-Friendly Website:
In today’s world, it is essential to have a mobile-friendly website. This means that the site will automatically adjust to fit any screen size, whether it be a phone, tablet, or laptop. If your website is not mobile friendly, you could be losing out on potential sales. In fact, studies show that over 50% of online traffic now comes from mobile devices (CMS Wire). Make sure your website looks good and functions well on all devices to maximize your sales potential.
Having Confusing Navigation:
Another mistake that eCommerce businesses often make is having confusing navigation on their website. This can cause customers to get lost while browsing and leave without making a purchase. Navigation should be simple and direct so that customers can find what they want without any issue. This means having a clear category structure, as well as labels on all links and buttons to let the customer know where they will end up if clicked.
Not Offering Live Chat:
Adding live chat to your website is an excellent way to improve customer service and keep more people shopping with you. Customers are becoming increasingly impatient when browsing websites due to how quickly things move online today, which makes them prefer doing everything at once rather than waiting around for responses (Marketing Land). Offer live chat through software like Olark or utilize other tools such as Facebook Messenger in order to make it easier for customers to get their questions answered immediately instead of leaving your site.
Not Having a Clear Return Policy:
If you do not have a clear return policy, customers may be hesitant to purchase from your store. They need to know what the process is for returning an item if they are not happy with it, and how long they have to do so. You also need to state what type of refund or exchange the customer can expect. All of this information should be clearly stated on your website, preferably in an easy-to-read format.
Not Tracking Inventory Levels:
One mistake that can cost eCommerce businesses a lot of money is not tracking inventory levels properly. This means either not keeping track of how many items are sold or not having enough stock on hand to meet demand. When products run out, the business loses out on sales and may end up having to mark items down to get rid of them. It is important to track inventory levels regularly and make changes as needed to keep your business running smoothly.
Not Utilizing Social Media:
A final mistake that eCommerce businesses often make is not utilizing social media properly. This means not having a social media strategy or only using it for promotional purposes. Social media can be used to connect with customers on a more personal level, answer questions and provide support, and build relationships that could lead to future sales. Make sure you are active on all major social media platforms and use them to their full potential in order to traffic and sell.
Offering Only One Payment Method:
Another mistake that eCommerce businesses make is only offering one payment method. This can limit the number of customers who are able to purchase from your store. Offering a variety of payment methods, such as debit/credit cards, PayPal, and Google Wallet makes it easier for people to buy from you. This also gives customers more choices and can result in more sales.
Not Having Enough Product Images:
If you do not have enough product images on your website, customers may be hesitant to make a purchase. They need to be able to see what they are buying to feel confident about their decision. Make sure you have high-quality images of all products available on your site so that customers can get a good idea of what they are buying.
Creating an Account Before Buying:
Another mistake that eCommerce businesses make is asking customers to create an account before buying anything from them. This can turn away potential buyers who do not want to go through the hassle of creating an account just to make a single purchase. If customers want to buy from your store, they should be able to do so without having to create an account first.
Not Having Clear Contact Information:
Customers need to know how and when they can contact you about any issues or questions that they have before purchasing on your website. Make sure this information is available on the site in order for them not to feel like there is no way of getting in touch with you if something goes wrong during their shopping experience (Econsultancy).
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